How Important is Internet Marketing?

According to a member survey published in SanDiegoREALTOR Magazine, only FORTY EIGHT PERCENT of Realtors use a personal website! This, even though the same survey discovered that almost 100% of them own a computer and use the internet and email. Does this make sense?

Let's look at some interesting facts:

Over 82% of potential homebuyers log onto real estate company Web sites to search for properties.

Recently more than 50% of all people who bought homes used the Internet to search for them.

Internet home buyers are highly qualified and more affluent. The median household income of Internet buyers was 25% higher. California home buyers using the Internet are twice as likely to have higher incomes.

Internet home buyers purchase more expensive homes. The median price of homes purchased was nearly a third higher than that of traditional buyers.

Buyers who use the Internet to search for a home, purchase their homes twice as quickly as people who use other sources. They typically contact the listing agent after visiting a real estate website and 66% are interested in a specific home.

Realtor.com, the official website of the National Association of Realtors, states that each home listed on their site averages 114 viewers and the site gets 86 million page views each month.

Coldwellbanker.com has over 17 million hits each week and visitors spend an average of 20 minutes on our site.

Searching for a home online is easy. Buyers can view your property from the comfort of home, anytime, any day.

Internet house hunting saves buyers time over traditional methods. Search functions make it easy and quick to find and zero in on homes that offer the features they want.

Internet buyers have a happier experience. They're twice as likely to be very satisfied with the home buying experience.

Not only do we have our own personal, specialized website, but we are plugged into the Coldwell Banker network, which is the leader in leveraging an Internet presence for your property.

Coldwell Banker's CAmoves.com features a property search function allowing buyers to search for a home by city, zip code, MLS number or property type and features. The powerful home delivery function allows buyers to register for an automatic e-mail alert when homes matching their search criteria become available. The Open Home Search automatically creates a tour with schedules, maps and driving directions.

ColdwellBanker.com is an award-winning National website. This site's exclusive "Personal Retriever" will actively e-mail buyers looking for property and there are over 170,000 home seekers signed up for this service.

Through our state-of-the-art Intranet, we will give your property instant exposure to over 4,000 other Coldwell Banker agents who are working with pre-approved buyers right now. No other company can find you the right buyer faster.

http://www.smithnlayne.com is linked to Realtor.com, which as of September, 2006, has had 146.5 million visits. It is the #1 website nationally.